The activity of sponsors in gambling is providing financial support to sports teams and events for different establishments. A sponsorship by online casinos means partial or full financing of sportive teams and events for advertising their brands.
What Is the Main Condition for Sponsorship?
One of the fundamental conditions for sponsorship cooperation is that advertising is aimed solely at popularizing the sponsor and not its products or individual goods. This also includes various kinds of services provided by him. If the advertisement contains a separate product or trademark, it will not be considered sponsored. This is the main difference between sponsorship and affiliate programs.
It should be noted that sponsors of gambling establishments do not organize an advertising campaign, not regulate, or control it. However, they may choose the way they are mentioned, for example, on the website or banner of an online casino, poster, or radio or television. Another widespread method is shirt sponsorship. Also, the sponsor reserves the right to determine exactly how to be mentioned in the advertisement the full name of the company logo or emblem.
Types of Sponsors
Depending on the size of the investment, the company that provides financial support to a certain casino project may be assigned the following status:
Title sponsor – 100% (providing full financial support to a gambling establishment)
General sponsor – 50% (payment of half of the amount required for implementing a business project)
Official sponsor – 25% (partial financial support for the casino)
Participant sponsor – 10%
The more money the sponsor intends to invest in promoting a gambling project (be it a land-based or online casino), the more prestigious is its status.
Also, do not forget about the type of sponsorship that involves working on barter. Barter sponsorship involves providing support to a gambling establishment through services, products, or goods.
Benefits of Sponsorship
Here are the main advantages of sponsorship:
Improving the company’s image against the background of competitors. Sponsoring a large-scale gaming event, a casino or another gambling enterprise or event increases the level of the brand’s prestige in the eyes of consumers. As a result, this will have a beneficial effect on the company’s reputation.
Increased sales. Advertising of the company will significantly increase the level of sales, albeit for a short time.
Sponsorship will have a beneficial effect on improving relationships between partners, employees, customers, and VIPs.
Examples of Sponsorship in Gambling
You can find the most striking examples of sponsorship in the gambling business.
Bwin. It is an Austrian bookmaker that invests heavily in its advertising through sponsorship. The company is the main title sponsor of renowned football clubs such as Real Madrid, Manchester United, Bayern, etc. Bwin is also known for providing financial support for the organization of various basketball tournaments throughout Europe.
888 Holdings. A well-known company that has earned fame thanks to its sponsorship of the World Billiards Championship. Also, 888 Holdings provides financial support to many football clubs. One of these is the Spanish FC Sevilla.
PokerStars. Being well-known in the gambling industry, PokerStars actively sponsors basketball tournaments and competitions in Spain, thereby supporting the development of this sport in the country.
Both in the gambling and other industries sponsorship is a mutually beneficial process for both parties of the agreement. The sponsoring company guarantees the partner the provision of tangible material support. The sponsored party takes responsibility for ensuring high-quality advertising promotion of the company through the dissemination of information about it.